RIMOWA

Jul 2025

For its Hawaii campaign, RIMOWA explores the intersection of industrial design and rugged coastal environments. Photographed by Laura Jane Coulson, the series channels a tactile, organic aesthetic through a mix of lifestyle portraiture and still-life product imagery. The visuals emphasize the contrast between the signature grooved aluminium silhouettes of the luggage and the raw, earthy textures of the island landscape. The project incorporates analogue film techniques and natural light to capture a nostalgic, rhythmic connection to surf culture. From close-up botanical studies to expansive coastal vistas at golden hour, the execution remains grounded in authentic, sun-drenched detail. The imagery captures both the functional elegance of the brand's travel accessories and the serene atmosphere of the shoreline.

Vertical, Warm, Editorial

Natural light

Bags & Accessories

Advertising Campaign