RIMOWA: Hawaii

Jul 2025

This RIMOWA campaign captures the intersection of industrial precision and the rugged, organic landscapes of Hawaii. Photographed by Laura Jane Coulson, the visual narrative balances the brand's signature grooved aluminium luggage against coastal settings, from sun-drenched beaches to lush rainforest foliage. The project leans into a warm, tactile aesthetic, utilizing natural light and analogue film techniques to evoke a nostalgic, adventurous travel narrative. The series features a mix of commercial product placements and editorial portraits, focusing on the interplay between the refined metallic surfaces of the suitcases and the natural textures of tropical wood, damp flora, and coastal rock formations. Through deliberate framing and soft focus, the work centers on the spirit of discovery and the specific environment of the island.

Vertical, Warm, Editorial

Natural light

Advertising Campaign