RIMOWA: Never Still | Rosé
Brand
Date
May 2025
Description
The latest instalment of RIMOWA's Never Still campaign, featuring Rosé, captures the essence of personal discovery through a series of fleeting, modern environments. The commercial moves between industrial loft interiors, bustling cityscapes, and backstage areas, framing the signature metallic luggage as a constant companion in a life of travel. Produced with a refined aesthetic, the film uses cinematic lighting and high-contrast color grading to accentuate the reflective surfaces of the aluminum cases. The narrative focus remains on the interplay between the protagonist and their surroundings, grounded by live-action technique.
Style
Horizontal, Cinematic, Warm
Industries
Color
Silver
Jet Black
Beige
Background
Office
Context
Advertising Campaign, Brand Film / Corporate Video
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