RIMOWA

Jul 2024

RIMOWA extends its brand identity through the launch of Caffe RIMOWA, a physical retail and hospitality concept. The project features a cohesive interior aesthetic that utilizes warm wood paneling, vibrant red tiling, and polished stainless steel surfaces to create a distinct commercial environment. Conceptualized and produced by Nuova Group, the brand identity draws on industrial-inspired textures and minimalist architectural lines. The design, led by Studio Temp, integrates custom signage and branded crockery across both interior displays and storefront exteriors. Visual documentation by Capsule Global captures the space, utilizing clean compositions and warm, natural light to highlight the material contrasts. The project also incorporates specialized artwork by César Debargue and custom uniforms created by l'equip.

Vertical, Commercial, Warm, Clean

Advertising Campaign