RIMOWA: Brand Identity

Jul 2024

RIMOWA extends its design language into the culinary space with the Caffe RIMOWA brand identity project. This initiative brings a minimalist architectural approach to hospitality, bridging the brand’s industrial aesthetic with a bespoke café environment. Nuova Group managed the concept, design, and production, while Studio Temp oversaw the identity work. The creative execution leans into a palette of warm wood, high-gloss red tiling, and metallic textures. Photography by Capsule Global highlights the material contrasts and branding details, from custom-labeled crockery to the signage systems across the storefront and interior. Technical elements include artwork by César Debargue and custom uniforms provided by l'equip, creating a cohesive visual space that maintains clean, commercial lines through natural light and structured compositions.

Vertical, Commercial, Warm, Clean

Advertising Campaign