mytheresa
MiuMiu’s Pre-Fall ‘25 collection
Brand
Date
Jun 2025
Description
Mytheresa partners with Miu Miu to present the Pre-Fall ‘25 collection through a series of fashion editorials. The campaign centers on a relaxed, outdoor narrative set in a sunlit meadow, leaning into a nostalgic mood through warm color grading and natural lighting. Photographer Jana Gerberding and art director Mattia Nobile lead the visual execution, with hair styling by Yohann Jouvanceau and makeup by Akari Sugino. The work highlights key pieces from the collection, including structured knit accessories and layered outerwear, captured against open landscapes to maintain a clean, editorial aesthetic.
Style
Editorial, Horizontal, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel
Pure White
Background
Meadow
Context
Advertising Campaign
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