mytheresa

May 2025

Mytheresa and Dries Van Noten join forces for a fashion editorial campaign, capturing the collaborative collection against a rugged coastal backdrop. The project features model Ines Pottier set against the natural textures of sandy beaches and rocky shorelines, utilizing the soft illumination of golden hour and natural daylight. Photographer Jana Gerberding highlights the intricate botanical prints and sculptural silhouettes of the apparel. The visual narrative leans into editorial aesthetics, emphasising the movement of resortwear within a coastal environment.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign