mytheresa
Mytheresa x Dries Van Noten
Brand
Date
May 2025
Description
Mytheresa and Dries Van Noten present a fashion editorial campaign featuring model Ines Pottier. Photographed by Jana Gerberding, the series centers on the latest collection, showcasing intricate prints and sculptural silhouettes against a rugged coastal backdrop. The imagery utilizes natural light and a distinct golden hour warmth to capture the texture and movement of the resortwear, from billowy tunics to tiered botanical-print skirts. Shot on location, the editorial frames the collaborative pieces alongside the rocky shoreline and crashing surf.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Burgundy
Context
Advertising Campaign
Associated creatives
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