mytheresa

Mar 2026

In a sophisticated convergence of street-inspired tailoring and high-end luxury fashion, the Julez Smith x Mytheresa campaign refines the art of editorial minimalism. Through the lens of photographer Tommy Chung, the project captures model Julez Smith navigating a series of structured, sun-drenched environments that emphasize the architectural quality of his apparel. The imagery leans into a clean, intentional aesthetic, prioritizing the tactile richness of premium leathers and denim over overt artifice. By utilizing natural light to delineate the interplay between shadow and silhouette, Chung creates a visual dialogue where the model’s presence serves as the anchoring force for the collection. Whether posed against the repeating geometric brick patterns or within the verdant, palm-fringed corridors of a sunlit plaza, the styling remains cohesive and deliberate. The integration of geometric designer handbags and monochromatic ensembles further reinforces the luxury fashion house's commitment to precision and contemporary silhouettes. This portrait-led lifestyle campaign eschews excessive ornamentation, opting instead for a quiet, self-assured confidence that aligns perfectly with Mytheresa’s global brand identity. Each frame reflects a balance of fluid movement and composed stillness, cementing the project as a masterclass in modern fashion photography that successfully translates upscale heritage into a highly curated, accessible, and aspirational visual language.

Editorial, Editorial, Lifestyle, Lifestyle

Natural light, Natural light

Luxury Fashion Houses, Fashion