mytheresa

Mar 2026

For its S/S26 tailoring campaign, Mytheresa leans into a refined sense of modern classicism, placing the focus squarely on the sharp precision of men’s formalwear. Photographed by Zoë Joubert, the imagery creates an immersive study of texture and architectural form, effectively bridging the gap between high-end editorial and accessible lifestyle photography. The project, guided by the vision of creative director Veronika Safrankova, captures model Sacha Bilal against a backdrop of warm wood-paneling and clean, block-masonry stone, allowing the intricate beadwork and distinctive lapels of the collection to take center stage. Through the lens of natural light, the campaign emphasizes the craftsmanship inherent in every garment, from the structured shoulders of the jackets to the nuanced geometric patterns of the shirting. The styling, executed by Mitchell Belk, avoids unnecessary flourish, instead opting for a minimalist approach that feels both timeless and forward-thinking. By casting a sharp, neutral gaze on the garments, the team has produced a series of portraits that function as both a celebration of contemporary tailoring and a testament to the power of restrained visual storytelling. It is a masterclass in balance, where the interplay of light and shadow serves to heighten the tactile quality of the fabrics, ensuring the collection resonates with a sophisticated, style-conscious audience seeking quiet authority.

Editorial, Editorial, Vertical, Vertical

Natural light, Natural light