mytheresa

Apr 2026

The collaboration between Mytheresa and Loewe Paula’s Ibiza captures the essence of elevated escapism, leaning into a saturated color palette that feels both nostalgic and distinctly contemporary. Through the lens of photographer Marco Lessi, the campaign masterfully traverses the intersection of luxury fashion houses and relaxed, seaside leisure. The editorial visuals highlight the collection's heavy emphasis on tactile surfaces, utilizing natural light to draw out the intricate textures of knitwear, layered gingham, and detailed crochet work. Rather than relying on high-concept studio artifice, the imagery remains rooted in lifestyle photography, positioning the collection within an architectural backdrop of weathered stone and rustic wood. Model Nikita Stsjolokov brings a candid energy to the frames, embodying a modern approach to men's fashion that feels effortless yet meticulously curated. With precise grooming by makeup artist Linda Sigg, the portraits maintain an editorial sharpness that elevates the casual silhouettes, such as the vibrant striped knit sets and the bold, logo-centric pieces. Each composition balances the grit of a textured wall or a vintage door with the polished refinement of the garments themselves, successfully blending commercial accessibility with a high-fashion sensibility. By focusing on the interplay between the human subject and his environment, the project effectively communicates the brand's commitment to quality craftsmanship and effortless seasonal elegance.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion