mytheresa

Apr 2026

Mytheresa captures the essence of contemporary luxury in this Saint Laurent runway pre-launch campaign, a masterclass in editorial fashion photography that leans into minimalist architectural geometry. Through the lens of photographer Marco Lessi, the series brings the house of Saint Laurent to life, emphasizing a blend of structured silhouettes and high-sheen textures. Model Lara Menezes anchors the narrative, moving seamlessly between an ornate, checkerboard-floored interior and stark, neutral backdrops that allow the collection's bold utility aesthetic to command the frame. Whether showcasing a glossy burgundy trench or a sharp-shouldered leather jacket, the styling—meticulously refined by the work of hair stylist Yumiko Hikage and makeup artist Akari Sugino—reinforces a polished, modern intensity. The project relies on natural light to define the depth of each garment, creating soft, directional shadows that heighten the tactile quality of sheer fabrics and smooth leather surfaces. This campaign effectively serves as a visual bridge between the runway and the commercial sphere, illustrating the design vision of Anthony Vaccarello through a focused, portrait-heavy lens. By pairing pointed-toe heels with utility-style dresses, the imagery maintains a cohesive, sophisticated vocabulary. Ultimately, this collaboration represents the convergence of high-fashion sensibilities and commercial precision, delivering an editorial experience that feels both timely and timeless within the luxury sector, all while maintaining the refined, monochromatic elegance that defines the Mytheresa brand identity.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion