mytheresa

Jul 2026

Mytheresa brings a sophisticated lens to the world of horology and high-end adornment with the introduction of Piaget Fine Jewellery. This editorial campaign captures a narrative of effortless glamour, leaning into the cinematic quality of a sun-drenched road trip to frame the brand's latest collection. Through the lens of photographer Marcus Ohlsson, the project elevates the traditional accessory shoot by embedding fine pieces within a lifestyle context that feels both intimate and aspirational. The creative vision thrives on a tactile, natural light aesthetic that highlights the intricate craftsmanship of Piaget's watches and gold jewellery. Model Zak anchors the narrative with a poise that balances luxury with a relaxed, modern edge, complemented by the clean, precise hair styling of Alessandro Rebecchi and the meticulous makeup application by Carlos Saidel. The imagery masterfully utilizes macro composition and editorial minimalism, specifically in the tight reflections of a car mirror and the focused depth of field on gold accents. By pairing high-end fashion pieces with the classic silhouettes of a vintage convertible, the project creates a seamless dialogue between the timeless heritage of Piaget and the contemporary fashion sensibilities of Mytheresa. The result is a polished visual experience that eschews overt artifice in favor of warm, golden hues that emphasize the tactile luxury of every piece presented.

Editorial, Cinematic, Lifestyle

Natural light

Jewellery, Fashion