Levi's
Backstory | Behind Every Original - Super Bowl 26
Brand
Date
Feb 2026
Description
Levi's presents 'Backstory | Behind Every Original,' a fast-paced campaign spot produced by Somesuch US. The film tracks the ubiquity of denim through a series of dynamic vignettes, capturing subjects in motion—ranging from concert stages and motorcycle rides to quiet, lived-in interiors. Leaning into a cinematic aesthetic, the piece utilizes atmospheric haze and rhythmic editing to center the visual narrative on the product's iconic design details. The execution employs live-action technique and varied lighting setups, moving between natural outdoor daylight and moody, staged environments.
Style
Horizontal, Action, Cinematic
Industries
Luxury Fashion Houses
Color
Navy
Denim
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.