Levi's: Backstory | Behind Every Original - Super Bowl 26

Feb 2026

Levi's presents 'Backstory | Behind Every Original,' a fast-paced campaign designed for a Super Bowl broadcast. The spot highlights the classic denim aesthetic, framing individuals in various states of movement—from motorcycle rides and rock concerts to intimate indoor settings—to emphasize the brand's signature red tab and pocket stitching. Produced by Somesuch US, the work leans into a cinematic visual language. The edit balances natural outdoor daylight with moody, high-contrast interior lighting, underscored by a rhythmic musical track that drives the project's high-energy pacing. Technical execution includes advanced post-production work to maintain a cohesive, atmospheric aesthetic across diverse environments.

Horizontal, Action, Cinematic

TVC / TV Commercial