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Levi's: Live Loose

Brand
Levi's
Date

Feb 2025

Description

Levi's presents Live Loose, a campaign commercial spotlighting the brand's latest denim and casual apparel. The project features a series of vignettes centered on models navigating urban environments, emphasizing relaxed streetwear silhouettes against the backdrop of New York City. The production employs a documentary-style approach, utilizing handheld camera movements and natural light to establish an authentic atmosphere. The final edit integrates nostalgic color grading and subtle light leak effects to evoke a cinematic, analogue aesthetic. Post-production and visual effects for the project were managed by Wild Island Films.

Style

Horizontal, Cinematic, Clean, Nostalgic

Techniques

Analogue / film, Natural light

Industries
High Street Fashion
Color
Navy
Pure White
Jet Black
Background

Street

Context

Advertising Campaign, TVC / TV Commercial

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