Levi's

Feb 2025

Levi’s presents 'Live Loose,' a campaign that leans into the energy of urban environments through a series of dynamic, fast-paced sequences. Set against the distinct backdrop of New York City, the film features models in relaxed streetwear, focusing on the movement and texture of denim, casual shirting, and classic outerwear. The production utilizes handheld camera work and natural light to establish a documentary feel, bolstered by cinematic post-production. Subtle color grading and light leak effects are woven throughout to provide a nostalgic, analogue-influenced aesthetic that complements the casual styling of the apparel. Post-production and VFX were managed by Wild Island Films.

Horizontal, Cinematic, Clean, Nostalgic

Analogue / film, Natural light

High Street Fashion

Street

Advertising Campaign, TVC / TV Commercial