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Levi's: Mabel Music Project

Brand
Date

Mar 2025

Description

Levi's presents the Mabel Music Project, a documentary-style look into the creative process of singer Mabel. Through a series of candid interview segments and behind-the-scenes footage, the piece explores her personal relationship with music and artistry. Filmed in a studio setting, the production utilizes split-screen edits and intimate close-ups to create a clean aesthetic. The visual execution leans into analogue-inspired film grain and graphic overlays to build a raw, documentary feel, framed by live-action technique and lifestyle-driven sequences.

Style

Documentary, Lifestyle, Horizontal, Clean

Techniques

Analogue / film

Industries
Color
Jet Black
Caramel
Pure White
Background

White Seamless

Context

Brand Film / Corporate Video

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