Levi's
The Holiday Rush
Brand
ProjectThe Holiday Rush
Date
Dec 2024
Description
Levi's presents 'The Holiday Rush,' a fashion campaign capturing a group of friends as they gather within a snowy, mountainous landscape. The visuals emphasize the brand's core collection of denim jackets, jeans, and seasonal winter outerwear against a backdrop of stark, wintry scenery. Executed through a raw, live-action technique, the project utilizes natural light to ground the subjects in a crisp, seasonal environment. Post-production and visual effects for the campaign were managed by the team at Wild Island Films.
Style
Horizontal, Commercial, Warm, Raw
Techniques
Natural light
Industries
High Street Fashion
Color
Navy
Pure White
Background
Mountain
Context
Advertising Campaign
Associated creatives
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