Levi's: The Holiday Rush
Brand
Date
Dec 2024
Description
Levi's presents 'The Holiday Rush,' a fashion campaign that captures a group of friends navigating a snowy mountain landscape. The piece highlights a collection of denim jackets, jeans, and seasonal outerwear, set against a backdrop of wintry, natural scenery. The execution relies on live-action techniques and natural light, resulting in a raw, authentic aesthetic that emphasizes texture and outdoor movement. Post-production and visual effects for the project were managed by Wild Island Films.
Style
Horizontal, Commercial, Warm, Raw
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Mountain
Context
Advertising Campaign
Associated creatives
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