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·Levi's 'Timeless' Campaign 2026

Black man holding overhead with arms raised, wearing long-sleeve top and jeans in monochrome fashion campaign photograph

Low-angle shot of a black man wearing an open dark denim shirt over a white ribbed tank top against a clear sky.

Close-up black and white macro photograph of coneflower blossoms in soft focus with motion blur.

Three models relaxing on a sunny grass field wearing denim shorts and casual tops for Levi's campaign photography.

Model with long curly hair wearing a denim vest and jeans kneeling outdoors in a wooded meadow setting.

Monochrome portrait of a woman with long dark curly hair wearing a denim shirt standing beside a black horse outdoors.

Young man in a white tank top and dark jeans leaning against a doorway in black and white

Black man wearing a white tank top and blue denim jeans seated outdoors on a grassy lawn in sunlight.

A Black man and a woman with curly hair resting on his shoulder outdoors near water for Levi's Timeless campaign.

Black man wearing a white tank top and dark jeans climbing a wooden fence outdoors

Young woman with long curly hair wearing a striped t-shirt and denim skirt standing among sunflowers outdoors.

Young woman with long curly hair wearing a denim jacket standing outdoors next to a dark horse in a black and white photograph.

Woman in light blue denim shorts sitting on the shoulders of a person outdoors under a clear blue sky

Levi's Levi's 'Timeless' Campaign 2026 2026

About

For the Levi's Timeless Campaign 2026, the brand returns to its heritage roots, stripping away the excess of modern fashion advertising to reveal the enduring soul of the quintessential blue jean. Through the lens of photographer Mark Mahaney, the project leans into a raw, documentary style that celebrates the quiet intimacy of human connection and the tactile reality of high-quality denim. The campaign masterfully utilizes analogue film and 35mm film techniques to imbue each frame with a grainy, authentic texture, while low-key chiaroscuro lighting elevates the compositions into the realm of fine art. Stylist Camilla Pole curates a minimalist wardrobe that honors Levi's iconic silhouette, allowing the natural, sun-drenched atmosphere to act as the primary backdrop rather than a distraction. By blending classic cinematic portraiture with candid lifestyle vignettes, the imagery avoids the pitfalls of over-production, instead capturing a sense of freedom and rugged independence. With expert casting by Clare Rhodes and precise grooming by Junya Nakashima, the work feels both nostalgic and vital, reinforcing the brand's position within the luxury fashion sector as a purveyor of timeless staples. This evocative visual narrative captures a spirit of effortless confidence, where every crease and shadow serves to tell a story of durability, style, and the uncomplicated beauty of the American outdoors, ultimately solidifying the collection's place in the modern canon of fashion imagery.