Levi's

Jul 2026

For the Levi's Autumn/Winter 2026 campaign, the iconic denim house returns to its roots, leaning into an effortless, nostalgic aesthetic that defines the modern lifestyle sector. Through a series of carefully composed portraits and outdoor group shots, photographer Sylve Colless captures the enduring appeal of the brand's apparel with a focus on tactile authenticity. The imagery is drenched in warm, natural light during the golden hour, which enhances the rich textures of classic indigo denim, rugged cargo-style pants, and layered corduroy pieces. Stylist Gena Tuso crafts a cohesive look that feels both lived-in and elevated, perfectly balancing the casual heritage of Levi's with the clean, editorial minimalism required for contemporary fashion marketing. The project relies on a relaxed, candid chemistry between models like Akwasi Addae and Ryan Kennedy, whose grounded poses turn standard commercial work into intimate storytelling. With hair styling by Ramsell Martinez and precise makeup artistry by Michelle Mungcal, the project maintains a polished yet accessible look. The deliberate use of natural light ensures the focus remains on the weight of the cotton fabric and the depth of the denim material, while set designer Chime Serra creates a serene, park-inspired backdrop that grounds the collection in everyday reality. This campaign successfully bridges the gap between premium fashion and the utilitarian durability that remains the hallmark of the Levi's brand identity.

Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion