Ferragamo

Aug 2026

The Ferragamo F/W 2026 campaign redefines the intersection of architectural form and high-fashion luxury, signaling a bold evolution for the venerable Italian fashion house. Under the visionary guidance of designer Maximilian Davis, the imagery leans into a sculptural narrative that treats the collection as an extension of physical geometry. Photographer Johnny Dufort captures the essence of this vision through a lens that emphasizes the interplay between stark, vibrant red leather and the intricate, tactile surface of an elaborate armchair crafted entirely from hundreds of stacked high-heeled shoes. This editorial approach masterfully balances the complex textures of the furniture with the sleek, form-fitting silhouettes worn by Anok Yai and her co-stars, grounding the surreal installation within a grand, marble-floored interior. With fashion styling by Lotta Volkova, the campaign creates a sharp visual dialogue that feels both precise and avant-garde. The aesthetic is elevated further by the meticulous beauty work of hair stylist Virginie Pinto Moreira and makeup artist Thom Walker, who ensure the models exude an effortless, modern intensity. By utilizing natural light to highlight the depth and shadow of the set, the work achieves a raw, commercial polish that elevates the brand beyond mere seasonal trends. The project stands as a testament to Davis's ability to infuse historical house codes with a fresh, provocative edge that resonates deeply within the current luxury fashion landscape.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion