Ferragamo

Feb 2024

For the Ferragamo Spring 2024 ad campaign, creative directors Maximilian Davis and Ferdinando Verderi lean into a refined mid-century modern aesthetic that perfectly encapsulates the brand's contemporary evolution. Captured through the lens of photographer Vanina Sorrenti, the campaign utilizes a distinct editorial style that emphasizes natural light to create elegant, dappled patterns across both the subjects and the architecture. The imagery moves through a series of sophisticated interior spaces—ranging from library-inspired settings to desks defined by clean, minimalist lines—where models Natalia Vodianova and Luca Lemaire interact with a vibrant color palette of yellow, teal, and green. Stylist Carlos Nazario heightens this visual narrative by curating sharp, structured garments that juxtapose beautifully against the backdrop of wood paneling and vivid flooring. With the precise support of Virginie Pinto Moreira on hair and Thom Walker on makeup, the project delivers a cohesive lifestyle appeal that keeps luxury fashion at the forefront. Every frame functions as a masterclass in commercial composition, where the placement of accessories like structured leather handbags and metallic-heeled loafers feels entirely intentional. By favoring a soft, editorial aesthetic over heavy artifice, the team successfully anchors the high-fashion collection in an atmosphere of warmth and scholarly polish, reinforcing Ferragamo’s position as a house that values both heritage and modern design sensibilities.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion