Ferragamo

Aug 2023

For the New Renaissance Fall 2023 ad campaign, Ferragamo bridges the gap between historical reverence and modern luxury fashion. Under the creative direction of Maximilian Davis and Ferdinando Verderi, the project reimagines archival treasures through a contemporary lens, positioning high-fashion staples as living art pieces. Captured with the evocative eye of photographer and director Tyler Mitchell, the campaign leans into editorial minimalism, utilizing soft, even studio lighting to highlight the rich textures of leopard-print faux fur, liquid-like metallic fabrics, and sharp, tailored wool blazers. By placing a diverse cast of talent, including Vittoria Ceretti and Anok Yai, against large-scale, detailed backdrops of iconic Renaissance paintings by masters such as Botticelli and Bellini, the imagery channels a sophisticated juxtaposition. These portraits and commercial stills utilize cinematic lighting techniques, including both studio strobe and natural light, to ground the avant-garde structured handbags and sleek footwear within a painterly, historical context. The project effectively reads as an homage to the brand's Florentine roots, where the deliberate contrast between classical architectural motifs and the clean, geometric lines of the latest collection creates a cohesive visual narrative. Through this seamless integration of medium format photography and timeless art, the campaign succeeds in grounding Ferragamo's forward-thinking design philosophy within the enduring legacy of the Italian Renaissance.

Editorial, Commercial

Natural light, Natural light, Natural light, Natural light, Natural light, Natural light

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