Ferragamo

Apr 2024

For the Ferragamo Pre-Fall 2024 campaign, Creative Director Maximilian Davis and creative collaborator Ferdinando Verderi deliver a striking exploration of texture and form that bridges the gap between raw organic elements and refined luxury. Captured through the lens of photographer Harley Weir, the campaign leans into a surreal, cinematic editorial aesthetic, placing the house’s latest leather goods and ready-to-wear pieces against a landscape of sculpted sand dunes and ancient, weathered stone. The visual narrative relies on high-contrast compositions, with models including Awar Odhiang, Aymeline Valade, and Luca Lemaire moving through a minimalist, monochromatic environment that emphasizes the intricate details of the collection—from the sharp lines of tailored suiting to the tactile grain of lizard-embossed leather. With meticulous styling by Lotta Volkova, the campaign utilizes a balance of natural light and studio strobe to highlight the interplay between smooth fabric, metallic hardware, and granular surfaces. The result is a series of images that feel both grounded and otherworldly, distilling the essence of the Ferragamo brand through an architectural lens. By juxtaposing the soft, rhythmic ripples of the sand with the rigid, structured silhouettes of handbags and footwear, the project defines a sophisticated, modern dialogue between heritage and contemporary minimalism, perfectly encapsulating the season's quiet yet commanding vision.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion