Ferragamo

May 2025

For the Ferragamo Pre-Fall 2025 ad campaign, the luxury fashion house masterfully blurs the lines between heritage craft and contemporary cinema. Under the guidance of creative director Maximilian Davis and creative director Ferdinando Verderi, the project leans into a cinematic visual language that feels both intimate and grand. Director Alice Rohrwacher captures a narrative arc that moves from the sprawling architectural beauty of Firenze to the meticulous, tactile details of the collection. The campaign stars Angelina Kendall, whose serene portraiture anchors the collection in a soft, contemplative mood. The execution relies on a live-action technique that prioritizes natural light, allowing the artisanal quality of deep purple leather heels and structured green handbags to shine through macro-style compositions. Stylist Lotta Volkova ensures every piece looks precise, while the contributions of hair stylist Virginie Moreira, makeup artist Thom Walker, and manicurist Sylvie Macmillan provide a polished, editorial finish. The behind-the-scenes glimpses into the studio environment, enhanced by the work of set designer Emita Frigato, reveal the deliberate effort behind every frame. By contrasting the raw, industrial reality of film production with the ethereal elegance of the clothing, the campaign successfully elevates the brand identity, positioning its latest offerings as timeless artifacts of modern luxury fashion design.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion