Ferragamo

Jul 2026

The Ferragamo Fall 2026 ad campaign marks a sophisticated evolution in luxury fashion imagery, blending architectural precision with the house's storied craftsmanship. Under the vision of creative director Maximilian Davis, the campaign leans into a dialogue between high-fashion portraiture and meticulous product storytelling. Photographed and directed by Johnny Dufort, the series employs natural light to accentuate the rich, tactile interplay of quilted leathers, polished metallic hardware, and structured tailoring. Models including Anok Yai and Vittoria Ceretti move through grand, marble-floored interiors that act as a minimalist stage for a curated selection of footwear and accessories. The imagery effectively bridges the gap between commercial clarity and editorial nuance, utilizing a diptych format that pairs full-length fashion looks with macro-focused detail shots. A recurring theme involves the artistic placement of sculptural footwear, occasionally incorporating work from artist Willie Cole, which adds a layer of depth to the brand’s visual vocabulary. The styling by Lotta Volkova favors clean, elegant silhouettes that highlight the collection’s vibrant color palette, from metallic golds to muted olives and deep navies. With contributions from hair stylist Virginie Moreira and makeup artist Thom Walker, the aesthetic remains polished and intentional, capturing the quintessential, modern spirit of the Ferragamo brand through a lens that is both timelessly elegant and undeniably contemporary.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion