COS

Jun 2026

For Beach 2026, COS leans into the intersection of architectural structure and the fluid, serene nature of the coastline to present a sophisticated vision for the upcoming summer season. Captured by photographer Benjamin Werner, the campaign maintains a sharp focus on editorial minimalism, utilizing natural light to accentuate the rich, earthy color palette and the crisp textures of linen and pleated fabrics. The visual narrative is anchored by models Liz Kennedy and Vanessa Becker, who embody a refined sense of ease against the expansive, deep blue backdrop of the ocean. Styled by Dogi Nesanir, the collection balances oversized, tailored blazers with lightweight, minimalist swimwear and delicate sarong-style silhouettes, creating a seamless transition from urban terrace to seaside retreat. Supporting the clean, high-contrast aesthetic, hair stylist Franziska Presche and makeup artist Siddhartha Simone contribute to the polished, understated look, emphasizing the models' natural features through sleek styling and glowing skin. The execution relies on precise composition and high-key lighting to highlight the garments' clean lines, with subtle accessories like headscarves and structured woven totes adding a tactile, contemporary dimension to the attire. By synthesizing modern fashion house sensibilities with a distinct, coastal tranquility, the project channels a timeless, aspirational mood that defines the brand’s enduring commitment to effortless, sophisticated design.

Editorial, Editorial, Lifestyle, Lifestyle, Vertical, Vertical

Natural light

Luxury Fashion Houses, Fashion