COS

Apr 2026

For their Summer In The City 2026 campaign, luxury fashion house COS captures the intersection of urban landscape and sartorial ease through a series of evocative portraits. The project, brought to life through the lens of photographer Charlotte Stouvenot, leans into a sense of quiet contemplation, grounding its high-fashion narrative within the hard, honest textures of concrete and metallic architecture. By balancing crisp, directional lighting with softer, natural light, the series emphasizes the depth of the collection, highlighting the tactile quality of crinkled fabrics, ribbed knits, and stiff, structured collars. Fashion editor and stylist Jack Reid meticulously curates the wardrobe, opting for a palette of deep earth tones and monochrome staples that feel both timeless and decidedly modern. Model Kaplan Hani anchors the visual narrative, embodying an intimate, relaxed posture that strips away the artifice often found in luxury advertising, instead favoring an editorial minimalism that feels authentic to the metropolitan lifestyle. Casting director Simone Schofer ensures the tone remains grounded, allowing the interplay between shadow and silhouette to take center stage. Ultimately, these lifestyle images function as a cinematic exploration of urban living, where the clothing acts as a bridge between the wearer and their environment, proving that true sophistication is best achieved through clean lines and an unwavering focus on the subtle, nuanced details of material and form.

Editorial, Portrait

Natural light

Luxury Fashion Houses, Fashion