COS
COS Menswear Pre Fall 2025
Brand
ProjectCOS Menswear Pre Fall 2025
Date
Sep 2025
Description
The COS Menswear Pre Fall 2025 campaign, captured by photographer Pablo Di Prima, leans into a quiet, contemplative aesthetic. The imagery showcases the collection through a series of editorial portraits that emphasize tactile layering and clean, contemporary tailoring. Defined by a consistent use of natural light and soft, directional shadows, the campaign utilizes warm wood-paneled interiors and minimalist studio backdrops to ground the apparel. The visual language favors an analogue / film quality, highlighting the intricate textures of ribbed knitwear, heavy wools, and leather outerwear within a muted, earthy palette.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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