The COS Menswear Pre Fall 2025 campaign, captured by photographer Pablo Di Prima, leans into a quiet, contemplative aesthetic. The imagery showcases the collection through a series of editorial portraits that emphasize tactile layering and clean, contemporary tailoring.
Defined by a consistent use of natural light and soft, directional shadows, the campaign utilizes warm wood-paneled interiors and minimalist studio backdrops to ground the apparel. The visual language favors an analogue / film quality, highlighting the intricate textures of ribbed knitwear, heavy wools, and leather outerwear within a muted, earthy palette.
