COS

May 2026

The COS High Summer SS27 campaign masterfully bridges the gap between coastal serenity and urban sophistication, grounding its luxury fashion identity in the tactile realities of the season. Captured by photographer Mark Kean, the series leans into a distinct minimalist aesthetic that favors clean lines and rich, organic textures over ornate artifice. Through a curated collection of lifestyle and editorial portraiture, the narrative unfolds across both serene seaside vistas and intimate, high-contrast interior settings. The styling, helmed by fashion editor Jane How, showcases a deliberate focus on relaxed tailoring and layered linen, while hair stylist Tom Wright and makeup artist Thom Walker introduce a polished, understated grooming approach that complements the dreamlike, hazy foregrounds created by translucent curtains. Casting director Simone Schofer achieves a grounded, neutral presence in model Leonard Kipker, who carries the season's knitwear and crisp whites with an effortless composure. Every frame utilizes natural light to emphasize the depth of the fabrics, from the shallow depth of field portraits to the expansive, soft-lit coastal shots that anchor the brand’s refined vision. By marrying the rhythmic patterns of the coastline with a consistent, warm afternoon glow, the campaign reinforces the luxury status of the house through a disciplined, evocative visual language that feels both timeless and perfectly attuned to the height of summer.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion