COS

May 2026

For their latest seasonal push, luxury fashion house COS captures the essence of urban sophistication in the Summer in the City campaign. Photographer Charlotte Stouvenot masterfully frames the collection against raw, architectural backdrops that mirror the clean lines and deliberate minimalism inherent to the brand. With an editorial eye for detail, stylist Jack Reid leans into the tactile quality of the garments, emphasizing woven knits, crisp linens, and high-waisted tailoring that define this contemporary menswear narrative. Model Gilles Vlieghe brings a composed, effortless energy to the portrait sessions, which are defined by their sharp interplay of high-contrast natural light and deep, rhythmic shadows. The cinematography by Eoin Mcloughlin, supported by grooming artistry from Tom Walker and Tom Wright, ensures that every shot feels both grounded and aspirational. By integrating soft, warm-hued sunlight with the muted, grey-toned textures of city masonry, the team crafts a visual language that feels perfectly attuned to the modern landscape. The campaign functions as a study in lifestyle photography, proving that simplicity is the ultimate form of style. Through this cohesive collaboration, the project captures the quiet confidence of the COS man, balancing classic tailoring with a relaxed, modern sensibility that feels entirely at home in the bustling energy of the urban sprawl.

Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion