Mulberry

Aug 2024

For its Fall 2024 ad campaign, Mulberry masterfully captures the essence of refined British pastoralism, leaning into an aesthetic that feels both grounded and deeply atmospheric. Shot by photographer Guen Fiore, the campaign trades the polished sterility of the studio for the verdant, shifting textures of the English outdoors. Under the creative direction of Henrietta Gallina and Samuel McWilliams, alongside art director Maria Clara Tripier, the visuals embrace an organic fluidity, utilizing natural light to highlight the intricate details of the collection’s leather craftsmanship. Models Maggie Maurer, Barathy Akkan, and Tess McMillan embody a sense of candid movement and quiet introspection, seamlessly integrating the brand’s structured handbags into lush garden and riverbank settings. The work strikes a delicate balance between a commercial lifestyle aesthetic and a high-fashion editorial sensibility, with stylist Nell Kalonji pairing modern silhouettes and vibrant knits against the backdrop of mossy logs and rolling fields. By favoring the authentic warmth of natural light over forced artifice, the project allows the hardware and embossed leather finishes to serve as the narrative anchor. This campaign succeeds by centering human emotion within the landscape, creating a series of portraits that feel intimate, tactile, and effortlessly aligned with the brand's heritage, ultimately positioning the Mulberry accessory as an essential, lived-in companion to the season’s outdoor-inspired wardrobe.

Commercial, Lifestyle

Natural light

Bags & Accessories, Fashion