Mulberry

Apr 2025

For the Mulberry A Return to Somerset Spring 2025 ad campaign, the brand pivots toward its heritage roots by grounding high-fashion accessories within the raw, authentic landscape of its manufacturing origins. This fashion campaign, captured with precision by photographer Felix Cooper, finds an intriguing friction between polished leather goods and the utilitarian grit of an industrial facility. By placing models Erin O’Connor and Kesewa Aboah against a backdrop of assembly lines, production conveyor systems, and heavy metallic machinery, the imagery successfully bridges the gap between luxury craftsmanship and the tangible reality of the workshop floor. Stylist Harry Lambert elevates this juxtaposition through a clean, minimalist wardrobe that allows the intricate details of the grained leather, gold-tone hardware, and iconic embossed tree logos to command the frame. The series leans into a crisp, editorial minimalism, utilizing expansive natural light to emphasize the rich textures of the bags against the sterile, white-walled factory environment. Employing a thoughtful live-action technique, the photographs eschew overly stylized artifice in favor of a candid, atmospheric approach that feels both grounded and aspirational. This synthesis of modern luxury and industrial heritage provides a narrative depth that celebrates the provenance of the product, repositioning the iconic handbag as an essential, lived-in component of a sophisticated, contemporary wardrobe.

Commercial, Editorial

Natural light, Natural light

Bags & Accessories, Bags & Accessories, Fashion, Fashion