Mulberry

Nov 2023

For its Holiday 2023 campaign, Mulberry leans into a vibrant, high-energy narrative that captures the festive season through a lens of exuberant spontaneity and refined luxury. Moving away from traditional, austere holiday tropes, the campaign features a dynamic cast—including iconic model Alek Wek—positioned within meticulously curated studio environments that pulse with eclectic color and playful texture. Under the creative direction of the brand, photographer Bunny Kinney masterfully blends editorial polish with a touch of surrealism, utilizing a mix of natural light and crisp studio strobe to highlight the tactile quality of the collection’s leather craftsmanship. The imagery channels a sophisticated yet whimsical aesthetic, where models interact with an array of props—from poker chips and playing cards to fishing rods and mistletoe—against a backdrop of teal velvet sofas and festively adorned trees. The project relies on a polished commercial sensibility to ground its creative choices, emphasizing the structural elegance of Mulberry handbags against daring, high-fashion silhouettes like metallic gowns and voluminous ruffled blouses. By integrating joyful group dynamics, candid childhood moments, and a bold, saturated color palette, the campaign breathes fresh personality into the heritage brand, successfully positioning its signature accessories as the quintessential staples for a season defined by connection, celebration, and modern elegance.

Lifestyle, Editorial, Editorial, Commercial, Commercial, Commercial

Natural light

Bags & Accessories, Fashion, Fashion