Mulberry

Nov 2025

The Mulberry Holiday 2025 campaign channels a whimsical, festive narrative through a series of sun-drenched outdoor scenes. Shot across lush garden settings, the imagery blends high-fashion portraiture with surreal touches—including oversized handbag props and draped fabric canopies—to craft a celebratory, nostalgic atmosphere. The visuals rely on a mix of direct flash and soft natural light, highlighting the tactile quality of the collection’s textured leathers and metallic finishes. Photographed by Samuel McWilliams and Francesc Planes, the campaign features Penelope Tree, Cora Corré, Aoi, and Chieloka Uzokwe. Fashion editor and stylist Harry Lambert anchors the aesthetic with layered, tactile wardrobe choices, while art direction by Maria Clara Tripier ensures a cohesive, playful tone. Set design by Miguel Bento creates the environment, supported by hair by Soichi Inagaki, makeup by Rebecca Wordingham, and manicure by Adam Slee, with production led by Laura Galligan.

Vertical, Commercial

Luxury Fashion Houses

Garden

Advertising Campaign