Mulberry

Sep 2025

Mulberry has unveiled its Spring 2026 ad campaign, a visually arrestive masterclass in storytelling that breathes new life into the luxury fashion landscape. By casting the incomparable Cynthia Erivo as the central figure, the project transcends traditional seasonal marketing, leaning into a surreal and cinematic atmosphere that feels both grounded and dreamlike. Photographer Tim Walker employs a sophisticated visual language throughout the series, utilizing wide-angle perspectives and distorted fisheye-style lenses to capture the movement of the collection within a series of ornate, neoclassical interiors. The styling, helmed by Kate Phelan, creates a deliberate contrast between structured, timeless leather goods and the fluid, ethereal nature of lace gowns and dramatic feather accents. Across these images, the editorial minimalism typically expected of luxury campaigns is replaced by a maximalist, lived-in intimacy, perfectly complemented by the clever integration of natural light and precise studio strobe setups. Each frame functions as a portrait of refined elegance, where the functional beauty of Mulberry handbags is seamlessly woven into the tapestry of these elevated domestic scenes. From the crisp white tailoring to the delicate floral charms adorning the leather, the campaign succeeds as a highly polished lifestyle showcase, balancing the technical precision of high-end photography with a whimsical, narrative-driven aesthetic that defines a new era for the brand.

Editorial, Lifestyle, Lifestyle