Givenchy

Jun 2025

For the Givenchy Fall 2025 ad campaign, creative director Sarah Burton orchestrates a masterful exercise in architectural tension, stripping away the superfluous to reveal the raw power of structure and form. Captured through the lens of director and photographer Helina Reijn, the campaign leans into a stark editorial minimalism that feels both clinical and deeply emotive. The imagery utilizes studio strobe lighting and high-key aesthetics to transform a neutral concrete-and-white backdrop into a stage for human sculpture. Model Kaia Gerber anchors the series, delivering a performance that oscillates between the rigid, marionette-like poses of a couture mannequin and the intimate, grounded presence of a modern muse. The visual narrative is defined by the sharp contrast between black lace, vibrant red accents, and pristine white surfaces, creating a deliberate dialogue between light and shadow. Each composition serves as a commercial testament to the house's evolution, favoring clean lines and stylized movement over traditional lifestyle tropes. By pairing oversized tailoring with delicate silhouettes, the campaign pushes the boundaries of luxury fashion imagery, presenting the collection as an intricate study of balance. Reijn’s high-angle perspectives and precise framing ensure that every detail—from the metallic gold mules to the cinched waist—resonates with a crisp, professional intensity that feels unequivocally synonymous with the Givenchy name.

Editorial, Editorial, Commercial, Commercial

Studio strobe, Studio strobe

Luxury Fashion Houses, Fashion