Givenchy

Aug 2024

The Givenchy Fall 2024 campaign is a masterclass in editorial minimalism, stripping back the noise to focus entirely on the interplay between tactile textile surfaces and sharp accessory design. Captured through the lens of photographer Liv Liberg, the imagery channels a sophisticated studio aesthetic that relies on clean, high-key lighting to elevate the collection. By utilizing studio strobe techniques, Liberg creates a crisp, consistent visual language that highlights the structural integrity of oversized trench coats, intricate knitwear, and tactile fringe. The campaign features a diverse cast, including models Amina Ahmed, Houjing Cui, and Margaux Lion, each bringing a distinct presence that allows the brand’s identity to remain the central protagonist. Whether the subjects are draped in navy velvet, vibrant crimson wool, or sleek satin scarves, the composition remains rigorously focused on the details, such as the sculptural gold hardware of handbags and the crystalline embellishments of eyewear. This portrait-heavy approach reads as a deliberate celebration of craft, where the deliberate contrast between plush faux fur and smooth leather creates a sensory experience. By opting for a stark, off-white background across every frame, the campaign ensures that the focus stays locked on the collection’s silhouette and material richness, perfectly aligning with the house’s elevated fashion standards for the season.

Editorial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Fashion