Givenchy

Mar 2026

Captured with the poise and intimacy of a behind-the-scenes encounter, this editorial project for Givenchy bridges the gap between high-fashion prestige and the tactile, authentic energy of a get-ready session. Central to the campaign is model Kaia Gerber, whose poised presence anchors a series of visuals that oscillate between structured studio portraiture and the warm, grain-filled aesthetic of instant film. Through the dual lens of director and photographer Amanda Louise Macchia, the work successfully navigates the luxury fashion space, highlighting the rich textures of crimson velvet gowns and signature accessories with surgical precision. The creative execution leans heavily into a clean, minimalist visual language, utilizing studio strobe lighting to define the silhouette of the garments, while the deliberate use of polaroid-style photography adds a layer of raw, human connection to the brand narrative. Complementing this, hair stylist Hos Hounkpatin and makeup artist Jamal Scott ensure the focus remains on effortless, natural refinement, allowing the vibrancy of the pieces to stand out against neutral, uncluttered backdrops. By blending classic editorial tropes with a more modern, lifestyle-leaning perspective, the project delivers a compelling visual study of elegance that feels both aspirational and intimately accessible, effectively positioning these luxury pieces as essential components of an elevated wardrobe without the need for excessive artifice or forced styling.

Lifestyle, Portrait

Natural light, Instant / Polaroid

Luxury Fashion Houses, Fashion