For the Chloé Winter 2026 ad campaign, creative director Chemena Kamali captures a distinct sense of breezy, bohemian luxury that feels both grounded and aspirational. Photographers and directors Inez Van Lamsweerde and Vinoodh Matadin utilize cinematic, natural light to frame a series of models—including Raquel Zimmerman and Jacqui Louise—against the verdant, wildflower-strewn backdrops of a sun-drenched coastal meadow. The resulting imagery leans into editorial minimalism, allowing the intricate craftsmanship of the collection to take center stage. From voluminous ruffled chiffon dresses to structured plaid capes and robust, shearling-lined over-the-knee leather boots, the campaign celebrates a tactile interplay between soft, romantic textiles and rich, durable leather goods. With precise styling by Elodie David Touboul, the project feels like a sophisticated evolution of the brand’s signature identity. The use of natural light accentuates the organic textures of the landscape, creating a high-fashion aesthetic that is grounded in the reality of the outdoors. This collaboration successfully highlights the tension between structure and fluidity, offering a visual narrative that is as much about the environment as it is about the garments themselves. By focusing on the interplay of color and proportion, the creative team has produced a commercial yet deeply artistic vision for the winter season that invites viewers into a serene, sun-drenched world of elevated style.
