Chloé

Feb 2024

For the Chloé Portraits 2024 campaign, the storied luxury fashion house masterfully captures the essence of Parisian elegance through a series of evocative, high-end visual narratives. Orchestrated under the vision of creative director Chemena Kamali and agency Be Good Studio, with creative direction by Lina Kutsovskaya, the campaign serves as a poignant love letter to the brand's heritage. Photographer David Sims anchors the project with a signature editorial aesthetic that feels both intimate and expansive, utilizing soft natural light to highlight the intricate textures of sheer blouses, ruffled garments, and delicate lace. Set against the iconic skyline of Paris, these portraits leverage the city’s architectural gravity—including the ever-present Eiffel Tower—to frame a diverse cast of models, including Jerry Hall, Liya Kebede, and Natalia Vodianova. The technical execution leans into a refined lifestyle and portrait approach, where clean compositions and a neutral color palette prioritize the human subject over the urban backdrop. By integrating expert styling by Lotta Volkova with meticulous hair and makeup from Damien Boissinot and Lucia Pieroni, the imagery radiates a calm, direct confidence. This campaign is a quintessential example of modern fashion branding, balancing the raw, windswept movement of the models with the polished, sophisticated storytelling that defines Chloé’s identity in the contemporary luxury market.

Vertical, Vertical, Editorial, Editorial

Natural light, Natural light

Luxury Fashion Houses, Fashion