Chloé

May 2026

The Chloé à la Plage 2026 ad campaign serves as a masterclass in summer-inspired editorial minimalism, perfectly capturing the house’s signature blend of free-spirited femininity and structural sophistication. Under the guidance of creative director Chemena Kamali and the creative vision of Charles Levai and Kevin Tekinel, the imagery leans into a soft, sun-drenched palette that feels both intimate and expansive. Photographer David Sims anchors the project with a series of high-fashion portraits that emphasize material craftsmanship, from intricate eyelet lace detailing to the tactile, embroidered logos on woven straw handbags. The campaign utilizes natural light to draw out the subtle warmth of the sand and terracotta elements, while model Apple Martin carries the narrative with a poised, effortless grace. Stylist Elodie David Touboul expertly integrates delicate crochet-style trims and breezy, lightweight layers that define the season’s aesthetic. With hair by Paul Hanlon and makeup by Yadim, the look is grounded in a polished yet relaxed naturalism. The inclusion of sculptural, oversized props by set designer Poppy Bartlett adds a conceptual layer to the frame, transforming a beach setting into an abstract, clean-lined environment. This campaign is a quintessential example of luxury lifestyle storytelling, where every detail, from the cinematic shadow play to the sharp focus on accessories, speaks to the enduring, bohemian allure of the brand.

Lifestyle, Editorial, Vertical, Vertical

Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion