Chloé

Jun 2026

The Chloé 520 campaign elegantly captures the essence of the Atelier des Fleurs fragrance collection, grounding the brand's storied luxury identity in a series of sophisticated still life compositions. Through a focus on botanical beauty, the imagery highlights the delicate craftsmanship of the perfume bottles, emphasizing their signature fluted glass texture and clean, minimalist silhouettes. Photographer Thomas Lohr masterfully balances the interplay of product and environment, utilizing both studio strobe lighting and soft natural light to define the geometric forms of the glass against neutral, pale backdrops. This professional commercial aesthetic is further elevated by the creative vision of Art Director Anna Schiffel, who integrates stylized floral illustrations and organic botanical elements to tell a story of refined nature. The set design, meticulously orchestrated by Valerie Weill, introduces a tactile dimension to the fragrance, using props like open books and vintage-inspired paper cards to create a sense of intimate storytelling. These images read as a masterclass in modern luxury marketing, where the scent is treated as a piece of art. By anchoring the products within a thoughtfully curated space, the project leans into a clean and polished visual language that underscores the premium nature of the fragrance while maintaining a timeless, airy quality that feels quintessentially Chloé.

Commercial

Studio strobe

Fragrance, Beauty