For the Chloé x Salone del Mobile collaboration, the brand pivots from the runway to the living room, curating a sophisticated dialogue between fashion-forward sensibilities and mid-century furniture design. This multi-faceted campaign translates the house's signature tactile elegance into a series of interior vignettes that emphasize sculptural form and material depth. Photographer Camille Vivier brings a refined, editorial eye to the project, utilizing natural light and studio strobe setups to highlight the interplay between glossy leather surfaces and raw, industrial concrete backdrops. With precise set design by Jeanne Briand, the visuals lean into a minimalist aesthetic, featuring iconic pieces from the Poltronova collection. The creative execution employs a distinct, graphic layout, often juxtaposing the organic, bulbous silhouettes of the furniture with fresh, vibrant heirloom tomatoes to underscore the collection's playful yet elevated nature. By blending high-key lighting with careful, typographic compositions, the campaign positions these lifestyle objects as extensions of the Chloé brand identity. The resulting imagery creates a serene, almost cinematic atmosphere that celebrates the intersection of luxury craftsmanship and functional art, proving that the language of fashion can resonate just as loudly through the architecture of a room as it does through a collection of leather goods.
