Chloé

May 2026

For the Chloé à la Plage 2026 campaign, the iconic luxury fashion house transports the viewer to a sun-drenched coastal idyll, masterfully blending high-end editorial sensibilities with an effortless, vacation-ready spirit. Under the vision of designers and creative leadership, the project leans into a narrative of elevated leisure, featuring Apple Martin as the face of the collection. The imagery, captured by renowned photographer David Sims, oscillates between intimate, warm studio strobe compositions and bright, crisp outdoor portrait shots that celebrate the tactile beauty of summer. Through the collaborative direction of Charles Levai and Kevin Tekinel, the campaign highlights the intricate details of the seasonal pieces, from the bold parrot and floral graphics on swimwear to the structured elegance of woven terracotta accessories. Stylist Elodie David Touboul anchors the aesthetic with layered gold jewellery and soft, voluminous silhouettes, ensuring every frame feels both aspirational and grounded. By utilizing a mix of natural light to define the beach-side atmosphere and controlled studio lighting to accentuate fine textures, the campaign achieves a polished, cohesive look. This season, Chloé successfully navigates the intersection of commercial appeal and fashion-forward artistry, capturing a timeless sense of elegance that defines the modern, global woman enjoying the warmth of a long-awaited summer day.

Lifestyle, Editorial, Vertical, Vertical, Commercial, Vertical, Commercial, Commercial

Natural light, Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion, Fashion