Burberry: A Good Sport
Brand
Date
May 2026
Description
Burberry presents the 'A Good Sport' campaign, a cinematic film series directed by Mario Sorrenti. Under the creative direction of Daniel Lee and art direction by Lane & Associates, the project shifts focus to stadium narratives and the atmospheric tension of live sports. The production employs live-action techniques to frame intimate character exchanges and high-energy crowd moments. Utilizing a rich, warm color palette, the visuals lean into a cinematic aesthetic characterized by shallow depth of field and dynamic lighting transitions that move between natural daylight and moodier, low-key accents.
Style
Horizontal, Cinematic
Color
Jet Black
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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