Burberry
A Good Sport
Brand
ProjectA Good Sport
Date
May 2026
Description
Burberry presents A Good Sport, a multi-part film campaign directed by Mario Sorrenti. The project explores the intersection of sporting atmosphere and character-driven narrative, featuring intimate conversations and intense exchanges set against the backdrop of a crowded stadium. Creative direction by Daniel Lee and art direction by Lane & Associates guide the visual tone, which utilizes live-action technique, cinematic depth of field, and a warm, moody color palette. The execution balances documentary-style observation with polished framing, highlighting the label's signature apparel within the context of a matchday environment.
Style
Horizontal, Cinematic
Color
Jet Black
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
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