Burberry

May 2026

Burberry’s latest foray into swimwear, a collaboration with Hunza G, masterfully channels a sun-drenched aesthetic that feels both elevated and quintessentially coastal. Captured through the lens of photographer Ryan McGinley, the campaign leans into a raw, tactile energy that bridges high fashion and functional design. By utilizing natural light to define the juxtaposition between the rugged, lichen-covered boulder landscapes and the refined, ribbed textures of the swimwear, the imagery creates a compelling visual dialogue. The collection, which signals a significant milestone with its 170-year anniversary branding, thrives on an editorial minimalism that celebrates the material quality of the garments against an organic backdrop. With creative direction from designer Daniel Lee, the project utilizes a live-action technique that feels both spontaneous and meticulously composed. The presence of model Alva Claire and actor Simone Ashley brings a nuanced, grounded intensity to the frames, where wet-look hair and salt-dusted skin emphasize the campaign's focus on authentic, lived-in luxury. By favoring crisp, sun-drenched compositions over artificial studio lighting, the visuals highlight the signature plaid trims of the Burberry brand against the stark, turquoise coastal palette. This collaboration succeeds in translating the heritage of the house into the contemporary swimwear space, offering a vision that is as much about the endurance of natural elements as it is about the evolution of iconic fashion staples.

Lifestyle, Editorial

Natural light

Swimwear, Fashion