Burberry

Jul 2026

Burberry consistently redefines the boundaries of the luxury fashion houses sector, and their Open Spaces project serves as a masterclass in atmospheric narrative. The commercial campaign juxtaposes the brand's quintessential urban identity against the quiet, untamed vastness of a golden wheat field at sunset. By utilizing cinematic live-action techniques and deliberate slow motion, the production strips away the frantic pace typically associated with high-fashion advertising, replacing it with a meditative, sprawling sequence that highlights the texture of quilted outerwear, plaid patterns, and modern designer sunglasses. The visual language leans into a warm, saturated palette where the low, golden evening light creates long shadows, grounding the sophisticated garments in a raw, organic setting. Throughout the film, the interaction between the models and their curated wardrobe—specifically the juxtaposition of puffer jackets against a rural backdrop—feels both grounded and aspirational. Behind the lens, the project relies on a polished editorial perspective, seamlessly integrating post production and VFX by William McVay to enhance the expansive sense of scale. The result is a lifestyle-driven narrative that feels less like a traditional product showcase and more like a fluid, immersive experience. By prioritizing mood and composition, the project underscores how luxury fashion can thrive when removed from the traditional runway, finding a new, contemporary home within the open, natural world.

Lifestyle, Commercial, Cinematic

Live-action Technique, Slow motion

Luxury Fashion Houses, Fashion