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·‘Escape to the Countryside’ Ad Campaign

Sang Woo Kim seated in a floral armchair wearing a white collared shirt for Burberry

Burberry brown leather crossbody bag with check strap hanging from the side mirror of a dark vehicle on grassy terrain.

Man in a blue polo shirt and white shorts sits outdoors on a bench beside a plaid check duffle bag and a tennis racket.

Sang Woo Kim seated in a floral armchair wearing a white collared shirt and pink trousers for Burberry

Sang Woo Kim holding a duck while wearing an off-white waffle henley shirt and blue shorts in front of lush green foliage.

Model standing against a paneled wooden door wearing a pink plaid bikini and an unbuttoned pink shirt.

Blonde woman in a white polo dress holding a plaid handbag standing before stone architectural columns and garden foliage

Burberry Hero and Goddess perfume bottles placed on a metal trough ledge against lush green grass.

A collection of vintage plaid check luggage bags and backpacks arranged inside the open trunk of a dark blue vehicle.

Model Sang Woo Kim wearing a dark double-breasted trench coat standing on a grassy roadside in a countryside setting.

Model Edie Campbell poses on a wooden fence stile wearing a blue trench coat dress and black knee-high boots in a wooded countryside setting.

Model Nora Attal leaning on a white farm fence wearing a cream Burberry trench coat and check boots in a rural pasture.

Moses Martin looks over his shoulder carrying a Burberry check backpack in an interior doorway.

Burberry check duffle bag and pouch resting on green grass in a field with sheep and a lamb standing behind them.

Burberry vintage check toiletry bag on a green and blue gingham tablecloth beside a tea set on a serving tray.

Edie Campbell in a cream quilted jacket and dark trousers sitting on a car roof with a check handbag under a clear sky.

Model Edie Campbell wearing a Burberry check sun hat and carrying a plaid tote bag near a rowboat on a lake shore.

Model Nora Attal in a white polo shirt and plaid skirt standing outside a historic stone building with a plaid handbag

Nora Attal wearing a plaid short-sleeve dress and tall black boots, leaning against horizontal wooden siding in direct sunlight.

Burberry check bucket bag with brown leather trim resting on the trunk of a dark car against a clear blue sky.

Burberry ‘Escape to the Countryside’ Ad Campaign 2026

About

Burberry's Escape to the Countryside campaign is a masterclass in modernizing heritage, blending the house’s iconic British codes with a relaxed, pastoral sensibility. Under the creative direction of Daniel Lee, the project leans into a refined pastoral aesthetic that successfully bridges the gap between traditional luxury and an approachable, outdoor lifestyle. Captured through the lens of photographer Chris Rhodes, the editorial imagery utilizes natural light to emphasize the rich textures of signature trench coats, classic tartan patterns, and structured leather accessories against weathered stone walls, lush greenery, and rustic domestic backdrops. The campaign features a diverse cast, including Moses Martin, Edie Campbell, Nora Attal, and Sang Woo Kim, whose presence adds a contemporary edge to the timeless silhouettes. By placing high-end fashion within serene, rural environments, the campaign channels a sophisticated yet grounded narrative. The execution relies on editorial minimalism and lifestyle photography techniques to highlight the juxtaposition between industrial automotive elements, antique interiors, and the raw beauty of the countryside. Each shot feels deliberate and polished, maintaining a cohesive color palette of muted beiges, navy, and vibrant greens that honors the brand's legacy while presenting a fresh vision of outdoor luxury that feels both aspirational and inherently wearable for the modern consumer.