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·Autumn 2026 Ad Campaign

Black and white close-up portrait of model Haojie Qi wearing oversized black sunglasses for Burberry.

Burberry black check crossbody bag hanging on a wire rack filled with copies of The Knight Times newspaper.

Fashion model in oversized sunglasses, black leather jacket, and pleated maxi skirt posing on a city bridge beside a pale blue partition.

Model Haojie Qi in a burgundy coat holding a Burberry check-panel handbag on a city sidewalk with a red bus in the background.

Black male model in a grey glen plaid double-breasted coat holding a folded newspaper against a stone wall.

Model wearing dark sunglasses and a belted plaid-accented trench coat holding a black handbag on a wet city street.

Man wearing a black coat with plaid collar lining and sunglasses, holding a newspaper above his head by a river.

Model Cherif Douamba wearing a dark jacket and trousers on a London bridge beside a painted backdrop board and passing red bus.

Model Haojie Qi wears a burgundy jacket and trousers with a pink shirt, holding a trench coat on a city street.

Cherif Douamba models a grey pinstripe zip jacket and blue polo shirt while standing outdoors on a city bridge sidewalk.

Model Rosemary Ferguson wearing a beige fringed cape with check lining and black leather pants outdoors.

Pair of black pointed-toe stiletto pumps with gold hardware resting on a brown carpet in front of a high-rise city window.

A model wearing a dark pinstripe tailored suit jacket carries a charcoal check backpack against a stone bridge wall.

Model wearing dark sunglasses, a black leather jacket, and a light blue plaid scarf against a blue wall background.

Woman wearing a black leather cape jacket, dark sunglasses, and a beige check pleated skirt on a city bridge.

Model Cherif Douamba in a black trench coat holding a dark check briefcase in front of a high-rise city window for Burberry.

Black male model in a beige zip jacket with plaid lining, cream shirt, and grey trousers on outdoor stone steps.

Model wearing oversized sunglasses and a burgundy belted jacket holding a black leather tote bag in a tiled subway station.

Black leather heeled ankle boot with a check pattern buckle strap resting on a stack of cardboard boxes by a window.

Black man wearing a beige coat with black collar standing by a bridge with water underneath holding a plaid backpack

Burberry Autumn 2026 Ad Campaign 2026

About

The Burberry Autumn 2026 ad campaign masterfully channels the heritage of a storied fashion house while leaning into a sharp, contemporary urban aesthetic. Captured across a tapestry of London-centric backdrops—from rain-slicked city streets and historic stone bridges to the sterile, cinematic geometry of underground subway tunnels—the campaign presents a sophisticated study in textures and tailoring. Through an editorial lens, the imagery oscillates between intimate portraiture and structured commercial product shots, emphasizing the brand's iconic trench coats, plaid motifs, and minimalist leather accessories. Featuring models Rosemary Ferguson, Cherif Douamba, and Haojie Qi, the project relies on diffused, natural light to elevate the tactile quality of suede, leather, and wool, creating a cohesive visual narrative that feels both architectural and effortlessly grounded. By utilizing a high-contrast black and white palette alongside rich, deep tones like burgundy and olive, the creative team avoids the static nature of traditional luxury advertising, instead opting for a dynamic lifestyle approach. Each composition, whether focusing on a close-up accessory or a sprawling cityscape, underscores a polished, professional mood. This collection succeeds by balancing the timeless, classic silhouettes of the Burberry brand with a fresh, cosmopolitan edge, ensuring the narrative of modern luxury remains both accessible and aspirational.