Brioni

Jun 2026

The Brioni Spring/Summer 2027 lookbook masterfully bridges the gap between heritage tailoring and contemporary ease. Captured through the lens of photographer Eddie Wrey, the collection finds its rhythm against a backdrop of neoclassical columns and textured stone courtyards, creating a visual dialogue between the brand’s enduring luxury fashion identity and the raw, rhythmic geometry of its architectural surroundings. Under the editorial guidance of stylist Giovanni Dario Laudicina, the campaign emphasizes a rich, earth-toned palette that feels both grounded and elevated. The casting, overseen by Piotr Chamier and modeled by Robbie Jr, leans into an aesthetic of quiet, mature confidence, allowing the craftsmanship of each piece—from wide-leg trousers and structured leather totes to intricate knit polos—to take center stage. By utilizing natural light as a primary narrative tool, the imagery highlights the interplay of wool, silk, and suede textures with remarkable clarity. This series transcends traditional commercial fashion imagery, instead favoring a refined editorial lifestyle approach that feels intimate yet grand. Every portrait emphasizes the tactile quality of the tailoring, inviting the viewer to experience the collection not just as a seasonal offering, but as a deliberate study in balance and modern elegance, perfectly suited for the discerning individual.

Lifestyle, Vertical, Editorial

Natural light

Luxury Fashion Houses, Fashion