Brioni: BRIONI FW 24

Nov 2024

The Brioni FW 24 campaign presents a refined study in luxury menswear, focusing on the precision of tailoring and fabric texture. Shot against a stark, seamless studio backdrop, the editorial portraits leverage a monochrome aesthetic to isolate the structured silhouettes of formal tuxedo jackets, textured wool outerwear, and knitwear. Photographer Alessandro Burzigotti employs clean, directional lighting to accentuate the nuances of the garments, from houndstooth patterns to velvet lapels. With art direction by Li Von Euler, the campaign maintains a consistent, minimalist visual language across the series. Featuring model Jonas Mason, the imagery incorporates techniques like chiaroscuro and high-key lighting to define the collection’s contours. Grooming and finishing touches were provided by hair stylist Massimo Gamba and makeup artist Alice Fayre.

Editorial, Vertical, Monochrome, Clean

White Seamless

Advertising Campaign