Brioni

Nov 2024

The Brioni Fall/Winter 2024 campaign presents a series of refined menswear portraits that emphasize the house's dedication to precise tailoring and fabric texture. Shot against clean, seamless white backgrounds, the campaign adopts a stark monochrome aesthetic that focuses attention on structured silhouettes and material composition. Photographer Alessandro Burzigotti utilizes a mix of high-key and low-key chiaroscuro lighting to accentuate the tactile quality of velvet, wool, and houndstooth patterns. Under the art direction of Li Von Euler, the series maintains a consistent editorial language across formal eveningwear and layered utility pieces, featuring model Jonas Mason. Technical execution blends analogue film techniques with studio precision to highlight the structural details of each garment, from coat lapels to knit plackets. Hair styling by Massimo Gamba and makeup by Alice Fayre complete the campaign's minimalist presentation.

Editorial, Vertical, Monochrome, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign