Brioni

Jun 2025

Brioni’s Spring Summer 26 campaign highlights the house’s dedication to refined menswear through a series of editorial portraits. Shot by photographer Paolo Di Lucente, the collection is presented in a sequence of architectural settings that emphasize classic tailoring against rustic plaster and ornate stone textures. The imagery utilizes natural light and hard light techniques to cast dramatic shadows, elevating the tactile quality of suede, wool, and linen fabrics. With fashion styling by Mattias Karlsson and casting by Aymeric, the campaign features models Badhiel Lony Nyang, Igor Vojinovic, and Rokas Kavaliauskas. The aesthetic leans into a warm, earthy color palette captured with an analogue film approach.

Editorial, Vertical, Warm

Natural light

Menswear

Advertising Campaign