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Brioni: Spring Summer 26

Brand
Date

Jun 2025

Description

Brioni presents the Spring Summer 26 menswear collection through an editorial lens, captured by photographer Paolo Di Lucente. The campaign leans into a series of intimate, architectural settings where classic tailoring meets tactile, rustic environments. Featuring models Badhiel Lony Nyang, Igor Vojinovic, and Rokas Kavaliauskas, the imagery emphasizes the silhouette of the garments against stone columns, arcades, and distressed plaster walls. With fashion styling by Mattias Karlsson and casting by Aymeric, the work utilizes hard light and natural shadows to highlight fabric textures and structured cuts. The series employs an analogue / film aesthetic to ground the collection in a warm, earthy palette.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries
Context

Advertising Campaign

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