Brioni: Spring Summer 26
Jun 2025
Brioni presents the Spring Summer 26 menswear collection through an editorial lens, captured by photographer Paolo Di Lucente. The campaign leans into a series of intimate, architectural settings where classic tailoring meets tactile, rustic environments. Featuring models Badhiel Lony Nyang, Igor Vojinovic, and Rokas Kavaliauskas, the imagery emphasizes the silhouette of the garments against stone columns, arcades, and distressed plaster walls. With fashion styling by Mattias Karlsson and casting by Aymeric, the work utilizes hard light and natural shadows to highlight fabric textures and structured cuts. The series employs an analogue / film aesthetic to ground the collection in a warm, earthy palette.
Editorial, Vertical, Warm
Natural light
Advertising Campaign






