BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This outdoor image for the Vans 'Always Pushing' 2024 ad campaign features a person viewed from behind, wearing a light-coloured baseball cap with visible branding and a dark jacket. The subject stands on a wide city sidewalk bordered by mature trees and classic street lamps. Warm sunlight filters through the canopy, creating a natural lens flare effect over the scene. In the background, urban buildings line the street under soft daylight. The composition utilizes a horizontal frame with natural lighting and editorial styling.
Style
Editorial, Horizontal, Warm, Golden Hour, Lens Flare
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Pure White (50%)
Jet Black (50%)
Background
Street
Context
Advertising Campaign